With this episode of Meet the Marketer we've done something a little bit different. We're giving you the chance to hear from not one, not two, but three superstar marketers - filmed right after their stage appearance at RESET for Growth. Catch the behind the scenes conversations with our RESET speakers and learn exactly what it is they're doing to support leadership, growth and collaboration in some of the world's biggest brands.
RESET For Growth was one for the history books with an epic lineup of global and local marketing superstars coming together for our 10-birthday anniversary. The event held at the Overseas Passenger Terminal at Sydney’s Circular Quay saw 565 marketing and advertising professionals gather for a day of gamechanging insights and thought provoking takeaways from six incredible sessions.
If you missed out or would like to review our notes, we have put together RESET Rewound: a collection of photos from the day, exclusive Q&A footage and blogs containing invaluable nuggets of marketing genius! And for those of you that had tickets you have a few more days to rewatch the replay.
SA government consults on food & beverage ad ban on transport assets
The Government of South Australia is consulting on a proposal to restrict unhealthy food and drink, including alcohol, advertising on government property. The COAG food classification would be used to determine the food and drinks that cannot be advertised. Following the consultation, policy recommendations will be finalised for consideration by the Government of South Australia.
Submissions are due by 9 June. AANA will be putting forward a submission. Any members wishing to be involved or know more about this issue, please contact Megan McEwin at megan@aana.com.au..
Inside effectiveness: Effie-winning CMOs share secrets their secrets
6 June in Sydney
Join Advertising Council Australia and the AANA for 'Inside Effectiveness', a masterclass on how you can instill a culture of effectiveness from Effie Award-winning CMOs. Hear from two award winning brands and their creative partners: Arnott's and Saatchi & Saatchi: ‘How little moments made big bikkies for Arnott’s’ – get an insider view on the ingredients for baking a successful Effie. And ALDI & BMF Australia: Find out how ALDI's most effective idea – 'Good Different' – was born.
Next event is on June 06 at the Telstra Insight Centre in Sydney.
CMO Connect Sydney: 'Metrics that matter: how to power marketing conversations with the C -Suite'
13 June in Sydney
Join AANA and Mutinex for a special event catered to senior marketing leaders who are looking for the language to demonstrate the value in their marketing investment and MMM strategies and who are challenged by ongoing budget discussions with their C-Suite. Matt Farrugia, CCO of Mutinex, will engage in a discussion with Brodie Arnhold, Chairman of Mutinex, Shaver Shop and Director of Bailador.
This dinner event will be held in Sydney on Thursday 13 June 2024 at Harbour 220.
Marketing Masterclass: “How Australian Advertising Will Be Shaped By Privacy”
June 27 in Melbourne
AANA together with Omnicom Media Group will host another insightful session on privacy and signal loss, and what this means for the future of advertising in Australia.
Hear from senior leaders who are shaping the future of advertising and privacy regulations. Join us on June 27 at Telstra Insights Centre in Melbourne. Free for members | $200 for non-members.
This year, The Growth Distillery partnered with AANA bringing their vodcast studio to RESET for Growth to capture the ‘outside the box’ thinking that propels brands and businesses to grow. The first ep with our very own Josh Faulks and Dan Krigstein is well worth a watch and there are a few more crackers in the series too!
The big question so many Australian businesses are grappling with right now is how to grow in a challenging economy. In Josh’s monthly column for The Australian he highlights some learnings from marketing leaders credited with driving astonishing growth for their companies.
Privacy laws and the unintended consequences for online advertising
Director of Regulatory Affairs Megan McEwin spoke to AdNews about privacy reform and concerns the industry has if the federal government goes too far with proposed new laws to protect privacy. “While we support the vast majority of the proposed reforms, we would prefer to see targeted advertising left alone and the focus to be on restricting illegitimate collection and use of data,” McEwin says.
A lesson in the virtuous cycle of paid, earned and owned media; share spaces, and aligning to the right cultural movement
Nadia Cameron of Mi3 gives her perspective from RESET. She said: 'Judging by the 500 people that turned up to Reset, marketers are craving these big, aspirational stories – even if they’re operating in a decidedly skittish market.'
