Following the 2024 Cannes Lion awards and the inspirational talk on creativity with Richard Oppy at RESET, we thought catching up with one of our award-winning creative agency leaders would offer our community some insights into sustaining creativity and creating and maintaining a culture of creativity.
Nicolette caught up with Thomas Tearle, who joined VMLY&R in May 2021, as Chief Executive Officer across Australia & New Zealand. Click below to tune into their chat on winning multiple Cannes Lions awards, how they use the creative spectrum and how AI trends are impacting the creative business.
Just launched in Cannes! Framework to measure Carbon Emissions in Media
WWFA’s Global Alliance for Responsible Media (GARM) and Ad Net Zero recently announced at the Cannes Lions International Festival of Creativity, the first iteration of the Global Media Sustainability Framework. This is a ‘first of its kind’ framework for industry-wide measurement of carbon emissions in the media.
The framework will allow for more consistent and comparable measurement of greenhouse gas emissions across six major media formats: digital, television, print, audio, outdoor and cinema channels.
It was also announced at Cannes that AANA, MFA and IAB, along with other supporters will be launching the Australian Chapter of Ad Net Zero in October this year. Look at for more on this soon.
With ad spend trending down, read up on the State of the Market
This mid-year update, presented by AdNews and Meta, charts a course to the end of 2024, with exclusive forecasts, analysis and opinions from across the industry.
You can read an overview on the state of the market on pages 6 and AANA CEO Josh Faulks predictions on page 26. This report also features; Steve Allen, media analyst at Pearson, and predictions from MAGNA, GroupM and Dentsu and many more insights.
Metrics that Matter: how to power marketing conversations with the C-Suite
We sat down for a chat with Matt Farrugia and Brodie Arnhold from Mutinex to talk all things Mixed Market Modelling (MMM). We spoke about how advertisers can gain a more holistic view of campaign performance across different media channels, how MMM needs to adapt to stay relevant and insightful and how MMM can evolve to address the challenges and opportunities presented by a cookieless future.
CMO Connect Sydney: Social Media is Changing, what does that mean for you, your brand or your audience?
22 August in Sydney
AANA and Snapchat have joined forces to have a discussion with CMOs on the shift in consumer behaviour away from traditional social media and what it means for you, your brand and your audience.
This dinner event is invitation only and will be held in Sydney on Thursday 22 August 2024.
Marketing Masterclass on Privacy and signal loss
AANA and Omnicom Media Group (OMG) hosted an insightful session in Melbourne on Privacy and Signal Loss, and what that means for the future of advertising in Australia. We were joined by more than 100 attendees who heard from senior leaders responsible for shaping the future of advertising and privacy regulations. Our guests included:
Rhys Williams, Managing Director, Media Sales Specialists AU/NZ, Google
Arpit Vishwakarma, Strategic Partnerships Development Manager, Google
Jane Stanley, CEO, Hearts and Science – Darren Stein, CEO, Annalect.
My Cannes in Cairns 2024 Experience with AANA
The Cannes Lions International Festival of Creativity has long been the ultimate pilgrimage for advertising professionals. For us less fortunate, it was a humbling experience being able to attend B&T’s Cannes in Cairns this year.
AANA participated and showed support as Josh Faulks, AANA CEO not only moderated a panel of CMOs on “The Good, The Bad & The Ugly - Top Marketers Cut to The Chase” but also participated in a thought-provoking debate, titled: Young Guns Versus Old Guard: Who Adds More Value to Our Industry? The debate ended in a tie, but the audience clearly leaned towards one side. AANA also hosted a morning networking walk focusing on building community and sharing ideas. .
In his feature article with The Australian, our CEO Josh is tackling a big question this month: Should brands take a stance on social issues? Or are they just jumping on the ‘woke’ bandwagon?
CMOs warn: ‘We’re not the colouring-in department anymore’
When AANA Josh Faulks, hosted the debate at the Cannes in Cairns on ‘The Good The Bad & The Ugly’ of marketing, one thing was clear: it’s time to cut the cr*p and drive credibility.
AANA has welcomed 15 new members which expressed their enthusiasm about contributing to discussions, accessing training, and leveraging networking opportunities to advance their marketing strategies and industry standards.
We are thrilled to be joining the global Ad Net Zero community later this year as it lauches in Australia. In the meantime, AANA together with other industry bodies spoke to Ad News about what we are currently doing to fight climate change.
