Meet Rose Herceg: President, WPP Australia & New Zealand 

Rose is the President of the world's largest marketing services company, WPP for Australia and Aotearoa New Zealand, yet she says she ended up "in this gig by accident" after having spent the majority of her career running small businesses. We talk about how she applies small business thinking at WPP. 

Watch the latest episode - dropped in two parts (because it was that good) of Meet the Marketer where Nicolette catches up with Rose on the huge range of leadership and marketing topics such as being exceptional at what you do, understanding who is really buying your brand and why it has never been more important to be "brave, crazy and imaginative". 

ASIC Action On Greenwashing

From April 2023 to June 2024, ASIC took action against multiple instances of greenwashing misconduct reported here. This aligns with ASIC's strategic focus on sustainable finance and reducing greenwashing since 2022.

Government’s AI Rules: Have Your Say

The Australian Government has proposed both voluntary and mandatory regulations to guide the use of AI in Australia. Consultations are now open for:

1. Voluntary AI Safety Standard which contains 10 voluntary guardrails for safe and responsible use and innovation with AI;
2. Proposals paper for introducing mandatory guardrails for AI in high-risk settings;
3. Australian Responsible AI Index 2024 which looks at how Australian organisations are adopting and implementing responsible AI practices.

First tranche of Privacy reforms introduced

On September 12 2024, the Government introduced a bill with the first round of reforms coming out of the review of the Privacy Act (1988) to Parliament. These updates aim to better protect consumer’s privacy in the digital age.

The perils of AI generated advertising

A recent decision by ABAC highlights the risks of AI-generated advertising. The case involved an alcohol ad on the Microsoft Edge news feed. Read more about the decision in the report.

AANA Academy has landed🚀 Spots limited enrol now! 

We kicked off the very first AANA Academy classroom with Nicky Barton, from Mutinex who presented a fantastic session on Market Mix Modelling (MMM).

The session equipped participants with practical tools to utilise MMM to optimise marketing investments, make data-driven decisions, and demonstrate the real impact across channels.

Join the next AANA Academy session on 23 October 2024. The topic is: sustainability in the marketing industry. Join Joanna Georges from Scope3 for an insightful class on how advertising contributes carbon emissions and actionable strategies to reduce carbon emissions.

The AANA Academy is running monthly this year and will become more frequent in 2025. It is free for AANA Members.

Grab the latest research on marketing effectiveness by Gain Theory

Senior leaders from Diageo, WPP, and Gain Theory shared why there’s no single solution for marketing effectiveness in our latest CMO Connect dinner in collaboration with Gain Theory – a huge thanks to Rose Herceg, Karen Kaufman and Roger Dunn for the excellent discussion. 

Gain Theory unveiled new global research and provided actionable insights for driving marketing effectiveness.

Watch the highlights reel and download the Gain Theory report, backed by WARC research, ‘Unlocking Revenue Growth with Marketing Effectiveness: Insights for Australian Marketers’.

Online Code Training gives you confidence

After launching the AANA Online Code Training, we touched base with a few of our members who have completed the training and found a staggering 95% of participants say they have gained increased confidence in advertising compliance after completing the course.

The training is designed to protect your brand's reputation and provides six advertising examples to apply the Codes to, giving marketers the practical tools and knowledge they need to be brand safe.

Join the growing community of certified marketers completing online code training – enrol now! It's free for members so don't delay, get started today.

CMO Connect Dinner with Pinterest – “Introducing the Power of Total Attention.” | Wednesday 30 October 

AANA and Pinterest will host an insightful evening featuring Dr. Nelson-Field, a leading expert with over 17 years of experience in transforming marketing and media outcomes through the lens of human attention.

Dinner is by invitation only, if you’re particularly interested in this topic please reach out to events@aana.com.au.

See you at The Effies

The Effie’s awards ceremony and dinner is on tonight at and we can’t wait celebrate the winners in each category. For those of you that are finalists – best of luck! We will share details on the winning campaigns in the days following the event.

The Business of Creativity Course

Unlock the enormous impact that creativity can have on your business with this course from The Business of Creativity. 

Sir John Hegarty (creative founder Saatchi & Saatchi & BBH) is leading the 8-week online course that will equip you with tangible tools to help you win through the application of creativity, culminating in live events in Sydney & Melbourne.  

Book your place at the link below and get a 10% AANA discount!

Wrong Time to Shift Away from Green Marketing

As regulators continue to crack down on greenwashing activity, organisations are shifting away from green marketing in a bid to avoid legal risks, but at what cost?

Read Josh’s latest article in The Australian.

Brand Advertising Crawls its Way Back

Is the pendulum swinging back to brand marketing or will the tough economic times keep us focussed on performance? Read Josh’s interview with Ad News:

“I think there is growing recognition that a single focus on short-term gains won’t deliver sustainable growth, and there is some discussion that the pendulum is starting to swing back towards investing in brand building."

AANA launches interactive online academy for marketers

The AANA has unveiled the AANA Academy, an interactive online classroom for marketers. The Academy aims to provide marketers with advanced training to help them stay abreast of industry trends, lead with confidence, and future-proof their careers.

Read the full article in Mi3.

Industry disappointed by Privacy Act delay

In September, a landmark overhaul of the Privacy Act was delayed.

When the proposals were first announced, the AANA defended the use of targeted advertising. The industry has been left disappointed and in limbo. Others share their views.

Read the full AdNews article below.