The AANA Team would like to thank you for your support throughout 2023! We wish you and your family a happy and healthy festive season. and hope you can take plenty of time to relax and reset for the year ahead.
Meet the Marketer ...
Nicole Bardsley
Meet Nicole, she is the CMO at Cashrewards, Australia's leading cashback platform with 2 million members and over 2,000 retail brands. Since joining Cashrewards in January 2022 Nicole has led her team to reposition and modernise the Cashrewards brand.
Nicolettehad a chat to her about all things Cashrewards.
RESET, AANA’s flagship annual conference for marketing, media and advertising professionals is set to celebrate its 10th birthday on May 9, 2024. The milestone event will be themed "RESET for GROWTH" to tackle the issue the industry will be most focussed on in 2024: how do we grow in a challenging economic environment?
Join us at the Overseas Passenger Terminal in May.
In case you missed it we recently released our first Year in Review report. And we are proud as punch about the value we have delivered to our members and the contribution we collectively made to the industry this year.
Stricter rules apply to advertising to children from 1 December 2023
The new Children’s Advertising Code came into effect on December 1, following the completion of a wide-ranging public review by Australian Association of National Advertisers (AANA). The new Children’s Advertising Code extends safeguards to all advertising directed at children, addressing concerns from the community, government and industry.
To fuel growth and help tame inflation, look to your marketers – the Australian
In his final column for the year for the Australian, our CEO looked at the year that has been, the economic outlook for 2024, and importantly how marketing will drive growth and help tame inflation.
Fast 10: AANA’s Josh Faulks on Christmas Presents, Exercise and Ad Bans – B&T
Josh Faulks became the CEO of the Australian Association of National Advertisers (AANA) just over a year ago. Since then, it has been non-stop for Faulks as the industry takes on some of its biggest challenges to date. Greg ‘Sparrow’ Graham, managed to grab a slice of Faulks’ time to ask him 10 very fast questions about the year just gone and the year to come.
Ad News Perspective – AANA's Josh Faulks on moving the dial in 2024
The industry faced a tough year with interest rate hikes, volatile consumer spending, and rising costs. In 2024, the focus is on proving the value of advertising and marketing by driving growth and competition despite economic challenges. The industry looks forward to addressing sustainability issues and hosting events while celebrating personal milestones.
In mid-November we celebrated our achievement from the year with our peers at the beautiful Calyx at the Botanical Gardens. We had a great night and made a few announcements about 2024, be sure to check them out.
