Meet Michelle Klein: Chief Customer and Marketing Officer at IAG  

Michelle Klein is the Chief Customer and Marketing Officer at IAG, Australia's largest general insurer with brands including NRMA Insurance. 

With a career spanning 25 years and five continents, Michelle returns to Australia from the United States, after spending almost a decade at Meta where she was most recently Vice President, Global Business and Product Marketing.  

We sat down with the international business leader and three-time Effie Award winner to chat about driving real change, having a continuous feedback loop with your customers and IAG’s new Help campaign. Click on the button below to watch the full conversation.

AANA Launches New Environmental Claims Code  

We’re proud to have launched the new Environmental Claims Code this month, taking effect from March 1 2025.  

The new code reinforces the marketing industry’s strong commitment to eradicating greenwashing and responsible advertising practices.  

The new Code is designed to build trust with consumers and provide business with the guidance they need to make environmental claims with confidence. 

The Australian chapter of Ad Net Zero is here!

AANA in collaboration with, Advertising Council Australia (ACA), Interactive Advertising Bureau Australia (IAB) Australia, the Media Federation of Australia (MFA) – has launched the Australian chapter of Ad Net Zero.   

By applying globally developed principles and frameworks to the local landscape, Ad Net Zero Australia aims to drive meaningful change and position the industry as a leader in the fight against climate change. 

The Unstereotype Alliance Released the Inclusive Media Playbook 

Making your media and advertising inclusive isn't just the right thing to do- it's good for business.  

This month, after leading an industry-first study, Unstereotype Alliance released their Inclusive Media Playbook that marketers can follow to achieve a 360-degree approach to inclusivity. 

The Role of Innovation in the Future of the CPG Industry: Research by Mintel 

The consumer packaged goods (CPG) industry is in an innovation crisis, with fresh ideas at a historic low. Mintel’s analysis reveals that only 35% of CPG launches in 2024 were new products, the lowest since they started tracking in 1996. Most releases have been repackaged or reworked versions of existing items, a dangerous strategy in a competitive market where consumers are quick to switch to private labels for better value. 

Why has innovation declined? The last two decades have made us risk averse. However, AI is now levelling the playing field. 

RESET for GROWTH is Back! Grab your early bird tickets to save.

Mark your calendar for 1 May, 2025 because you will be OOO for RESET for GROWTH! This year, we’re turning up the volume on everything you loved: an expanded lineup, a recharged format, and groundbreaking insights from across the globe all focused on driving growth in a tough economic climate.

For a limited time only, you can save big on individual early bird tickets or go large and grab a table – pay for 9 tickets and get 10!

AdNews Live

Privacy: Where to next? 

That's the question Megan McEwin, our Director of Policy & Regulatory Affairs will be helping to answer when she sits on a panel at AdNews' Brisbane L!VE on 28 November.  

With the advertising industry in limbo as it awaits the next round of recommendations for reforms to the Privacy Act 1988, we all want to know just how deeply the $25 billion-plus marketing supply chain will be impacted. 

If you're in Brissy, we recommend grabbing a ticket and making sure you're in the audience for this crucial conversation. 

Past event: CMO Connect in Partnership with Pinterest: ‘The Power of Total Attention’ 

Last month, we hosted our latest CMO Connect Dinner in partnership with Pinterest: 'The Power of Total Attention' where we heard from Dr. Karen Nelson-Field PhD, Pinterest's Managing Director, Melinda Petrunoff and️ Head of Measurement for Pinterest Asia Pacific, Dave Goodfellow.  

Past event: SXSW Sydney Insights from Grand Effies winners The Arnott's Group & Uber 

At SXSW Sydney, The Arnott’s Group and Uber took the stage, offering invaluable insights into the art of building campaigns that last and resonate. We heard from:

🍪 Arnott’s & Saatchi & Saatchi on 'How Little Moments Made Big Brekkies' 

🚗 Uber & Special Australia: The Power of ‘Glocal’ 

Good for sports, but are big sponsorships worth spending money on? 

Aussies love sport. It’s hard to think of a pastime that fills us with more pride. But is it worthwhile for big brands to sponsor the nation’s teams, leagues and events? 

That’s the question that AANA CEO Josh Faulks, is answering in his latest article for The Australian. Read more to find out what he has to say. 

It’s Time To Stamp Out Greenwashing & Greenhushing 

Last month, in an article for B&T, AANA CEO, issued a powerful call to the industry, asking advertisers to stop “ego marketing” and instead make customers central to their sustainability messaging in order to finally stamp out greenwashing and greenhushing.