The AANA newsletter is back for the year with a new look and plenty of great content and events to indulge in. Meet the Marketer with Kirsty Muddle, the Environmental Claims Code exposure draft is out, RESET, a Privacy Masterclass and more.
Meet the marketer: Kirsty Muddle, CEO of Dentsu Creative
To kick off the year, we are doing something a little different by not interviewing a marketer, but someone that has worked with countless marketers in her career.
Meet the incredible Kirsty Muddle, CEO of Dentsu Creative.
Nicolette had a chat to her about what a single creative brand agency, key Marketing trends, books and life.
RESET is shaping up to be our best yet! We have announced two of the six keynote speakers, Richard Oppyand Nicole Taylor with more to come very soon. AANA’s flagship annual conference for marketing, media and advertising professionals is on 9 May 2024.
The milestone event is themed "RESET for GROWTH" to address one of this year’s big questions: how do we grow in a challenging economic environment?
This is an event you won’t want to miss. Join us at the Overseas Passenger Terminal in May.
The Exposure Draft, launched in January 2024, invites public comment on the proposed updated regulations, with interested parties able to submit feedback up until 22 March.
AANA CEO Josh Faulks said the review of the Environmental Claims Code “demonstrates the industry’s strong commitment to stamping out greenwashing. The aim of releasing the Exposure Draft is to give the public, government and industry a further opportunity to help shape the standards around environmental claims.”
The power of partnership: the CEO–CMO relationship
In today's ever-changing economic landscape, finding avenues for growth can be a daunting task. But what if the key to unlocking growth potential lies in a redefined partnership between CEOs and CMOs?
📥 Dive into this McKinsey article to discover insights on how CEOs and CMOs can collaborate effectively to drive sustainable growth.
AANA together with Omnicom Media Group (OMG) will host an insightful session on privacy and data loss, and what this means for the future of advertising in Australia.
Hear from senior leaders from OMG, Google and Meta who are shaping the future of advertising and privacy regulations. Join us on 28 February at Telstra Insights Centre in Sydney. Free for members | $200 for non-members.
AANA together with Seven and Toyota is hosting an inspiring morning of Leadership and High Performance featuring Joel Selwood and Abbey Holmes, Joel is a four-time premiership player (one as the captain), the longest-serving captain in AFL history, and an AFL legend of the Geelong Football Club.
Abbey won a premiership in each of her first four seasons, memorably becoming in 2013-14 the first woman to kick 100 goals in a season. She was also an Adelaide premiership player in the AFLW’s inaugural 2017 season.
We heard from Dr Brendan Rynne, Chief Economist at KPMG and Saul Eslake, Australian Economist and Commentator as they shared critical insights and an economic outlook for 2024.
Unlock Your Marketing Potential: Exclusive MarTech Workshops at Deakin University - Save 20% Now!
Deakin University is offering a series of workshops to help businesses better utilise marketing technologies. The series will bring together MarTech’s leading experts and practitioners to share their insights on the latest trends, technologies, and strategies. The event is taking place at Deakin Downtown on 7 March 2024.
Many lessons for brands in Taylor Swift’s marketing success.
Catch Josh’s latest article in The Australian to learn three lessons on why Tay Tay is a marketing superstar and many other facts that-not-a-fan probably wouldn’t know.
Concerns about greenwashing are growing amongst consumers, which is why we brought forward the review of the Environmental Claims Code. Listen to the full interview Josh had with 6pr by clicking below and skipping to 1:03:30.
