Meet the Marketer with Cam Luby from Optus

Meet Cam Luby, Head of Consumer Marketing at Optus. With over 20 years of experience spanning Google, Goodby Silverstein & Partners, and Naked Communications, Cam is all about delivering impactful commercial outcomes. 

In this conversation Nicolette, dives into what it takes to rebuild trust, what fuels his optimism, and the strategies Optus is using to demonstrate value in a competitive market.

RESET 2025: Meet the Trailblazers Redefining Growth  

We’re turning up the heat on RESET for GROWTH with an unmissable lineup of speakers taking to the stage. These visionary leaders are ready to share their bold strategies and insights that have driven remarkable business growth.

You will hear from: 

 
🐾Joe Brumm, Creator of Bluey: ‘Crafting Success: Leadership Lessons’  

🌮Steven Marks, Founder & Co-CEO Guzman y Gomez: ‘From Vision to Global Sensation, The Guzman y Gomez Growth Story’ 

 
➡️ Sherilyn Shackell, Founder & Global CEO, The Marketing Academy: ‘CMOs Unleashed’ 

More speakers dropping soon, but for more on these visionaries visit the RESET speakers page.

The Mutinex Marketing ROI Index Q1 2025 Report 

As we kick off 2025, marketers face tough choices around media investment. With budget allocations more uncertain than ever, are marketers scrambling for efficiencies or stretch for effectiveness? And can they do both? 

View the latest Mutinex data-driven report for their analysis, recommendations, and key takeaways for marketers. 

Upcoming expert-led sessions filling fast

Date: Thursday 3 April at 9:30am - AT CAPACITY 

Topic: Media Codes:  A blueprint for embedding brand distinctiveness into your media.

Hosted By: James Hier, Chief Growth & Product Officer, Wavemaker

Date: Thursday 22 May at 9:30am - FILLING FAST

Topic: AI and Marketing presented by Publicis Groupe

Hosted By: Presented by Maurice Riley, Chief Data Officer, Publicis Groupe ANZ

CMO Connect Dinner with OZTAM

The Future of Streaming with Karen Halligan (CEO, OzTAM) & Dorus van den Biezenbos (VOZ Streaming Lead, OzTAM) 

Our next exclusive, invitation-only CMO Connect evening is coming up in Melbourne:

Melbourne: Wed 2 April, 6pm | Panama, Fitzroy

If you’re interested in attending either event, please reach out to events@aana.com.au.

'From Data to Decisions' A Breakfast Masterclass with Gain Theory

Join AANA and Gain Theory for a session that brings together leading CMOs Tamara Howe (CMO of SunRice), Susan Coghill (CMO for Tourism Australia) Naomi Gorringe (Head of Marketing at Southern Cross Austereo -SCA), and Jyane Quek, (Singapore - Global Head, Planning & Effectiveness, Corporate Affairs, Brand & Marketing) Standard Chartered for an interesting discussion on how to best use Data to drive business decisions.

📍Sydney: Thurs 10 April, 8:30 - 10:30am | WPP Sydney Campus 

This event is free of charge for members. Non-member tickets are $200.

Congratulations to the CMO Powerlist winners 

We could not be prouder of our member CMOs and the broader marketing community. Take a look at B&Ts 20 most powerful CMOs in Australia. 

Cross-media measurement system 

In an interview with Mi3 

CEO Josh Faulks states, 'The big question is whether or not this is the solution, or is it MMM ...'. Read the full article to get up to date on the latest with cross media Measurment system in Australia. 

How do Ad Bans stand to affect the community? 

Read Josh's latest article

'Beware the advertising fallout of minority rule in Australia' in The Australian for his commentary on Ad Bans.

AANA reinforces commitment to responsible advertising

 ‘The advertising industry has an important role to play in the fight against greenwashing.’ said Josh when discussing the Environmental Claims Code launch with Mediaweek.