Please join us for an interactive, online session to learn how to comply with the new AANA Children's Advertising Code that comes into effect on 1 December this year.
The session is open to all marketers and will cover
The key changes to the Code
What to watch out for when advertising to children
How to advertise healthy food and collectibles
The new Children's Code is no longer limited to advertising for children’s products and provides critical protections around any advertising directed at children. It places a clear ban on directing advertising of hazardous products to children such as vapes, kava or highly caffeinated drinks.
It also prohibits the encouragement of unsafe practices, including bullying or promoting unhealthy body image, and the use of sexual appeal or imagery when communicating to children.
This event will be hosted by AANA's Megan McEwin. Participants will have plenty of opportunities for questions at the end of the session.
Megan works with members to ensure that AANA is leading the way in setting standards for responsible marketing, promoting the role of responsible marketing across all platforms and industries.
Marit Andersen
Public Affairs Manager, AANA
Marit works closely with members in providing advice on campaigns and creating tailored training to ensure compliance with AANA Codes and responsible marketing standards.
AANA members also have access to free tailored training and advice. Please reach out toPublic Affairs Manager Marit Andersento set up a time for your team.