This month Endeavour Group's CMO Joanna Rose sat down with AANA's Nicolette Briscoe to chat all about things Dan’s, drinks and hospitality in a changing consumer landscape. Jo joined Endeavour Group in 2021 as Chief Marketing Officer, she has overseen the establishment of its omnichannel marketing function, Endeavor Marketing.
The true economic power of the advertising industry in Australia was recently revealed in an independent study by Deloitte Access Economics that valued the industry’s impact at $53 billion or 2.1% of Australia’s total GDP in 2022.
The landmark Advertising Pays Report, was launched on 20 October 2023 by the Hon Michelle Rowland MP, Minister for Communications. The report quantifies the economic impact of advertising to the Australian economy and reveals that advertising is a major driver of economic growth, job creation and innovation in Australia.
The new Children’s Advertising Code will come into effect on 1 December 2023. It complements AANA’s Food & Beverage Advertising Code which already bans advertising of occasional food and beverages to children.
In a recent webinar with our Director of Policy & Regulatory Affairs, Megan McEwin dives into the rise of ‘kidfluencers’ and influencer advertising directed at children.
WFA writes that when it comes to advertising, UN agencies the World Health Organisation (WHO) and UNICEF have gone from embracing self and co-regulation as part of the solution, to declaring that only government intervention works. The WHO has even asked alcohol brands to “refrain from promoting drinking” – leaving well-intended marketers in despair.
WFA says that companies must invest in both company policy and industry standards.
It is with great sadness that last week we farewelled our friend Kym Pfitzner, CEO of Red Cross Australia and Non-Executive Director of the AANA.
Through the turbulent times of the pandemic, as we leaned into major change, Kym was a rock. Kym’s wisdom, generosity and calmness were an example to our board. Kym was a mentor, a friend and an inspiring example of a leader who’s kindness, humility and incredible decency had a lasting impact on those around him. Rest in peace Kym.
Past Events
Effie Awards
Congratulations to all the Effie Winners. A special mention to our board member Jenni Dill, CMO Arnott’s who together with Saatchi & Saatchi, won The Grand Effie for its entry ‘How little moments made big bickies for Arnott’s’.
SXSW Sydney Dinner with Seven, OMG and global phenom Amy Webb
AANA joined forces with Omnicom Media Group and Seven Network to host an intimate dinner with client partners and members with SXSW Sydney headline speaker Amy Webb (Futurist, Author and Founder of Future Today Institute). It was a fascinating conversation about the future of advertising and marketing.
Thank you to Amy and our partners for making this an evening to remember!
Upcoming Events
Last CMO Dinner in Sydney for 2023
Throughout 2023, we have had the great pleasure of hosting marketing effectiveness expert James Hurman at a number of events for our members.
At our final A Place At The Table CMO dinner for the year, James will be jointing some of our Sydney CMOs at a dinner this Thursday. Thank you to TikTok for supporting this event.
Connecting our community for an End of Year Celebration
Our end of year celebration is all about bringing our community together to celebrate the year that has been and thank you for your support. Look out for announcements about our plans for 2024 post the event.
IN FLIGHT – 17 November 2023 at the Calyx.
News
Canberra’s privacy reform won’t please everyone but it could have been worse
Each month AANA CEO Josh Faulks writes a column for The Australian, this month he talks privacy reform. Unlike most other regulatory reform, privacy has the potential to impact just about every Australian consumer, business, government and NGO.
In this wrap-up article for B&T, Greg Graham (AKA 'Sparrow') said it best when he wrote, “WOW, that really was a B.H.A.G – Big Hairy Audacious Goal, if there ever was one!”
Sparrow goes through his top 10 moments and takeaways from SXSW Sydney.
WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg and a number of industry guests including AANA CEO Josh Faulks.
