AANA’s Newsletter for members - Meet the Marketer Allison Yorston, CMO, Suntory Beverage & Food Oceania | Final RESET speaker lineup revealed | AANA gives evidence at senate hearing on Greenwashing and more!
Allison Yorston is the Chief Marketing Officer for Suntory Beverage & Food Oceania. Our in-house marketer Nicolette spoke to her about some of the beverage business' renowned brands including; V Energy, Suntory BOSS Coffee and Maximus.
We spoke to her about the remarkable success they’ve had in establishing Suntory BOSS Coffee as the most favoured ready-to-drink coffee and so much more.
Final epic speaker lineup announced for RESET for Growth 2024
We have announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024.
Janine Allis, founder of Boost Juice Bars, joins the stellar lineup of international and local marketing talent coming together on 9 May at the Overseas Passenger Terminal in Sydney. We have 6 excellent keynote presentations you won’t want to miss.
Want to know about what growth stories they will tell?
Next round of consultation on Privacy reform underway
AANA has been invited to take part in the next round of consultation on the Privacy Law reforms.
These consultations will involve:
Input to an economic and social cost/benefit analysis being conducted on behalf of the Attorney-General’s (A-G’s) department; and
Consultation on the proposed reforms directly with the A-G’s Department.
Previously the government had indicated that it had not accepted the need for consumers to have an unqualified right to opt-out of receiving targeted advertising. However, as part of the cost/benefit analysis, AANA has learned that a qualified right to opt-out is back on the table.
AANA gives evidence at Senate Greenwashing inquiry
AANA and Ad Standards gave evidence to the Senate inquiry into greenwashing on 22 April. AANA has provided two submissions to the inquiry, including the Exposure Draft of the revised Environmental Claims Code.
The focus of AANA’s evidence to the Senate Committee was to emphasise the important role of self-regulation to build consumer trust in environmental claims and to provide business with clear standards so they can have confidence in making those claims.
The inquiry is due to report back to the Government by 28 June 2024.
The role of brands to take a stand on social issues
AANA took part in a Roundtable put on by the UN Unstereotype Alliance on the role of brands to take a stand on social issues. Our CEO’s top 5 takeaways from the Roundtable:
1. Brands do have a role to play in leading social change.
2. You need to have your own house in order before you take a stand on a social issue.
3. It must align with your values and you need to have runs on the board. It can't just be a marketing campaign! You need to be authentic and consistent.
4. Deep listen to, and consult with, those minorities or causes you are seeking to champion.
5. To avoid a backlash: research (externally and internally), prepare and scenario plan, get buy-in early from your Executive Leadership Team.
Inside effectiveness: Effie-winning CMOs share secrets their secrets
28 May in Melbourne, 6 June in Sydney
AANA and ACA will together be hosting, Inside Effectiveness - an event featuring award-winning CMOs and their creative teams. The three-hour intensive seminar is designed to help brands and agencies improve the efficacy of their advertising campaigns.
Guest speakers include Effie Award-winning marketers Jenni Dill, CMO, The Arnott's Group and Jenny Melhuish, Marketing Director, Aldi, who along with their creative teams, will share the secrets to creating tangible business results and award-winning work.
AANA and Mutinex are bringing Marketing Directors together over dinner to talk about Metrics that matter: how to power conversations with the c-suite.
This event is part of AANA’s CMO Connect series, with a twist. We are now involving our incredible Marketing Directors community!
Registrations opening soon.
Marketing Masterclass: Privacy 27 June in Melbourne
AANA and Omnicom Media Group (OMG) will host an insightful session on privacy and signal loss, and what that means for the future of advertising in Australia.
Hear from senior leaders who are shaping the future of advertising and privacy regulations. Our guests include:
Rhys Williams, Managing Director, Media Sales Specialists AU/NZ, Google Madeline Oldfield, Head of Privacy, Chrome & Web Partnerships, Google
James Hutchins, Associate General Counsel – Product, Meta
Bronte Modica, Client Solutions Manager, Meta
Phil Pollock, Chief Operating Officer, OMG
Jane Stanley, CEO, Hearts and Science
Darren Stein, CEO, Annalect
**Due to unforeseen circumstances we had to change the date for the Melbourne Privacy Masterclass, be sure to register again!
