William, this month we catchup with Christine Fung, CMO Goodman Fielder. Launch of AANA Free Online Code training go deep on regulatory changes and announce plenty of great events and training.
Christine has spent the last 20 years in the fast paced consumer goods (FMCG) industry leading global brands and local start-ups in both Sydney and London. As Goodman Fielder’s CMO and Grocery Business Unit Director, Christine leads a team of brand, category and activation specialists who manage over 30 brands across 20 categories.
Nicolette caught up with her on the juicy topic of sustainability, specifically Wonder's ambition to feed those in need, Goodman Fielder's drive to get to net zero by 2040 and using their brands as a force for good.
Be brand safe. Stay up to date with AANA’s Free Online Code Training.
Last week we launched AANA’s new Online Code Training. The three courses are designed to empower brands with a comprehensive understanding of the advertising codes and standards in Australia.
Have you considered the impact of non-compliant advertising on your brand? With AANA’s online code training, you can safeguard your brand’s reputation and ensure your advertising efforts are always on the right track.
Get Ready to Unlock Your Marketing Potential: AANA Academy is Coming!
Are you ready to lead with confidence, stay ahead of the curve, and future-proof your career? Introducing AANA Academy — the expert-led, interactive online classroom designed to keep you at the cutting edge of marketing.
In a rapidly evolving industry, staying on top of the latest topics and trends is crucial. AANA Academy will empower you with the knowledge and skills to navigate the future of marketing with ease. From mastering the essentials to tackling emerging challenges, you'll be equipped to make a lasting impact on your business.
Stay tuned — AANA Academy is coming soon, you won’t want to miss it!
Stay Ahead: Key regulatory changes that could impact your business
We wanted to keep you updated on some important regulatory developments that could impact our industry:
Food & Beverage Advertising: We're actively engaging with government officials to highlight that the AANA Food & Beverages Advertising Code already meets or exceeds recommendations from the Diabetes Inquiry. We’ll continue to work with regulators to support preventative health initiatives and uphold our world-class standards.
Privacy Law Reform: With privacy law reforms expected in Parliament in September, we're raising concerns about the potential impact on data collection and advertising effectiveness, particularly around targeting and online safety.
Gambling Advertising: Media reports suggest that new gambling ad restrictions may be introduced soon. These could include caps on TV ads, bans around live sports, and restrictions on digital platforms. Read the report enclosed.
We recently hosted a CMO Connect dinner with our partner Snap Inc. It was an evening of insights unpacking why connection matters more than “likes". Our three takeaways from the evening:
Prioritize Authenticity and Genuine Connections: Consumers are increasingly weary of inauthentic content and prefer brands that resonate with their values and lifestyle. By prioritizing genuine connections and storytelling, marketers can build stronger relationships with their audience.
Leverage Ephemerality for Engagement: Ephemerality creates a sense of urgency and exclusivity, encouraging users to engage with content before it's gone. This can lead to higher levels of engagement and conversions.
Focus on Privacy and Trust: In an era of data privacy concerns, emphasis on privacy is a significant advantage. By highlighting their commitment to user privacy, platforms can build trust with their audience and position themselves as safe and reliable for brands to reach consumers.
Coming up: How do Aussies Feel about advertising | Webinar, Thursday, 12 September, 12pm - 1pm
Kylie Chong from Whereto Research to reveal community attitudes
Join us for an exclusive deep dive into Australians attitudes to advertising, awareness of the advertising rules and what issues are of most concern to the community in this member-only webinar.
This latest research, conducted by Whereto Research for Ad Standards, also uncovers community attitudes to the use of coarse language and violence in advertising.
Kylie Chong from Whereto Research will present key highlights relevant to advertisers in this session hosted by Ad Standards' Rachel Tunney.
CMO Connect dinner on marketing effectiveness with Gain Theory | Thursday 19 September
Stop searching for a silver bullet: Embrace a holistic approach to marketing effectiveness.
AANA and Gain Theory would like to invite you to our next CMO Connect Dinner – “Stop searching for a silver bullet: Embrace a holistic approach to marketing effectiveness.”
We will hear from senior leaders at Diageo, WPP and Gain Theory, who will explore why there is no silver bullet to marketing effectiveness success, highlight the importance of a holistic approach, and provide recommendations that you can implement in your organisation.
SxSW 2024: APAC’s Marketing Masters: The Best of the Best
Join us to learn from the best of the best in marketing from Australia and the APAC region. Hear directly from the Grand Effie winners, Arnott’s and Uber, as they reveal the secrets behind their award-winning campaigns. Arnott’s will discuss their ‘How Little Moments Made Big Bikkies’ campaign, a masterclass in creativity and effectiveness that secured them the prestigious Grand Effie.
Next, dive into Uber's success across diverse APAC markets. Discover how Uber and their creative agency, Special, navigated different cultures, from Australia to Japan, to build powerful, locally resonant brand strategies. Don’t miss this opportunity to learn from APAC’s marketing masters.
Industry partner event: TikTok’s For You Summit Australia
TikTok's For You Summit Australia is back in 2024, and they are bringing the entire experience to you live!
Discover the power of 'Culture First' marketing as we bring the #ForYou feed to life.
Join us online to hear from inspirational brands as they explore creativity, conversion, and how to make your brand part of the cultural conversation. Plus, get the inside scoop on new products launching in Australia and learn how to leverage them for your brand.
How would you feel about paying to watch the 2028 LA Olympics? It's a question that sparks debate, but it also opens up conversations about the broader implications of ad bans.
In the latest article for The Australian, AANA CEO Josh Faulks discusses why a balanced and proportionate approach is crucial as we navigate this ongoing issue.
Government faces heat from all sides over gambling advertising reforms
Pressure is mounting on our Government to place a blanket ban on gambling advertising. This could mean up to $300 million in annual advertising revenue being lost.
This month we welcome four esteemed professionals to the AANA Board: Gillian Franklin, Jeff Krug, Leisa Bacon, and Suzana Ristevski! These industry leaders bring a wealth of experience in marketing, governance, and strategic leadership.
