Meet the marketer: Rachel Ellerm, Marketing Director Lion
Meet Rachel Ellerm, Marketing Director at Lion Australia. Nicolette Briscoe Comms Manager at AANA caught up with her earlier this month on the changing landscape of alcohol consumption, brave and courageous females sharing personal experiences for International Women's Day and loads on leadership.
Barbie Fever: How Warner Bros. Crafted the Marketing Campaign of the Decade!
In 2023, the world was swept into Barbie fever. In anticipation of the release of the Barbie Movie, a pink-coloured haze pervaded our news feeds, our fashion trends, tourism hot spots and was even used to propel political and social movements across the globe.
It was a marketing campaign that became a cultural movement.
L’Oreal CMO Asmita Dubey, announced as WFA Marketer of the Year
The World Federation of Advertisers (WFA) recently announced Global Marketer of the Year 2023. AANA CEO was on the jury. Josh said; “Each of the finalists are incredible marketers and it was a tough call to choose between them.” Congratulations to Asmita Dubey, L’Oreal’s CMO who was among 40 candidates in the competition.
Take a look at the shortlisted candidates' submission videos linked in our blog.
Late last month we held a Privacy Masterclass with our partners a Omnicom Media Group (OMG), Meta & Google, on 'How Australian Advertising will be Shaped by Privacy'.
Three clear takeaways from the event were:
1. Privacy and tech changes have arrived, and more are coming, impacting audiences, measurement and your business.
2. You need to act now, review your privacy practices and work with your partners to adopt privacy-led solutions that deliver effective campaigns.
3. Make the most of your first-party data in a privacy centric way.
For more on information on how your business can prepare for privacy change and signal loss, reserve your place for the Melbourne Masterclass below.
Back by popular demand, OMG and AANA are pleased to present Marketing Masterclass on Privacy and Signal Loss on 18 April 2024 at the Telstra Customer Insights Centre in Melbourne.
This insightful event is free for members and $200 for non-members.
We have arranged an exclusive dinner for CMOs with Richard Oppy, VP Premium Co, Anheuser-Busch InBev at Chiswick the night before RESET thanks to our incredible partner Nine.
This exclusive dinner is invite only.
More RESET speakers announced!
This month we dropped the latest speakers and RESET this year is going to be epic.
Want to hear about the success behind the Barbie movie, The Tillies partnership with Commbank, LEGO and how ABin Bev managed to win Creative Marketer of the Year TWO years in a row at Cannes? Then you need to grab your ticket today before they are sold out!
Cannes in Cairns has over two short years gained a reputation as a great industry event. AANA CEO Josh Faulks will take to the stage for a few sessions. With 100+ speakers and 1200+ attendees, this event is not to be missed.
Earlier this month we held a powerful CMO Connect breakfast and conversation on Leadership, High Performance and Resilience with AFL legends; Joel Selwood, Abbey Holmes and Matthew Richardson.
A huge thanks to our partners Seven Network and Toyota Motor Corporation and to all our guests for coming along to help make it a memorable morning.
Death of marketing chief role is grossly exaggerated
Every once in a while, the debate around the apparent demise of the role of the Chief Marketing Officer (CMO) bubbles to the surface.
AANA CEO Josh Faulks in his latest column for The Australian explores why we need to move on from this topic. He also argues the case for marketing chiefs to continue to have a seat at the top table, and the need for CMOs and their c-suite counterparts to find a common language.
B&T, together with Are Media and the AANA, recently announced the 20 most significant and most skilled CMOs in Australia. And there are plenty of AANA CMO Members to be celebrated. Congratulations to all the winners.
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